Meet the Epicenter Creative Team

CINDI YAKLICH and LYDIA POTTOFF have been co-owners and art directors at Epicenter Creative since its founding in 1993. They have more than 40 years of combined experience in all aspects of advertising design, including creative conceptualization, photo art direction, and layout and printing supervision.

The Epicenter principals are well known in the Boulder natural products industry for their magazine, Expo, and packaging design work with Natural Business, New Hope Communications, Celestial Seasonings, and Rudi’s Organic Bakery, respectively.  Their pro-bono work in support of Habitat for Humanity, the Community Foundation and the Emergency Family Assistance Association are widely recognized community contributions. A broad range of clients have sought their expertise, including municipalities such as Commerce City and City of Westminster; and the technology and oil and gas industry companies Montgomery Watson Harza, Green Mountain Geophysics, Axis Geophysics, and Input/Output.

Yaklich and Pottoff find their industry diversification provides a broad base of understanding for business-to-business and consumer products and services. In fact, this diversity offers Epicenter’s clients far more “fresh perspective” than industry-specific advertising agencies.